Building strong coalitions for educating the general public can be a daunting task. Our experienced team understands the nuances of organizational structure, how to establish legal frameworks, and what it takes to get them off the ground and thriving.

From 501(c)(3) non-profit foundations to political action and advocacy groups, we build viable organizations that work and get things done.

McAlister Communications understands communication in crisis situations and how to help client navigate their storms. We work to ensure that corporate executives and their teams are prepared for the challenges crises present. 

Crisis management planning begins with a complete analysis of emergencies a company might face. We then develop a Crisis Communications Plan that addresses various scenarios the company may encounter and outlines specific decision-making criteria for the company’s crisis communications team. 

We then work with the crisis communications team to prepare them in the event of a crisis. 

In the ever-evolving digital world, it can be hard to determine who your target audience is, the best message to deliver to them, and the most effective way to reach them. 

We work with our clients to establish a digital media presence by developing websites and social media pages, expanding their reach through digital ads, and enhancing the viewer experience through content creation. 

Corporate executives are primarily focused on the growth and development of their businesses. 

Communicating their vision and message both inside and outside the organization is key to that growth and development. 

Working with executives at an entry-level of a company’s organizational structure, we help our clients build and maintain a strong presence in the public eye.  

As a team of former journalists, we have an intimate knowledge of both sides of the reporter’s notebook – a critical advantage for clients in the public eye. That knowledge and expertise are the guiding force in all our communications efforts. 

To effectively communicate in today’s media, you must understand who the reporters are and what they want. As part of our media coaching, we educate corporate executives on the media’s news-gathering techniques and approaches. 

In addition to providing insight into the news process, we work with our clients on interview techniques to ensure they present their message in the most conveying way possible. 

With endless ways to plan your media, planning an effective advertising strategy can be complicated. We know and understand how traditional and social media must be weaved together to tailor effective media strategies. 

Whether it is a traditional radio and television advertising buy or a comprehensive social media campaign, we work with our clients to maximize their media budgets and get their message out.

We understand the complexities of government bureaucracy and the importance of the legislative process. From the historic restructuring of state government in South Carolina to the passage of legislation for special needs students across our state, our team has an intricate knowledge of South Carolina’s political environment that helps our clients effectively build public support for their issues. 

In recent legislative sessions, our work has spanned private and public sector issues including:

• Health Care
• Financial Institutions 
• Environment
• Public Utilities 
• Education 
• Economic Development

While the news media are “independent and objective,” it helps to have someone on your side who understands the media and knows how to be an effective advocate. Our team of former journalists, media insiders, and communications experts gives our clients an advantage with today’s media. 

We know the media business, but more importantly, we know the media members themselves and how to effectively communicate our ideas through them. 

From intense one-on-one sessions to day-long seminars that span the gamut of presentation skills, our team prepares executives to be effective public speakers – to take the message to their intended audiences. 

Our years of speech writing and public speaking have yielded countless opportunities to prepare high-profile leaders for public engagements. 

From key points to audience profiles to the speaker’s tone and language, we understand the importance of effective message delivery. 

Members of our team have authored and edited dozen of State of the State addresses and written countless speeches for other state and national officials, political officeholders, and corporate executives. 

Our approach extends beyond the written word to the presentation itself. Preparing speakers for their appearances is a key element in our approach to compelling, riveting, and entertaining speeches. 

In today’s ever-changing world of media, knowing not just how but where to tell your story is key.  We develop strategies that impact the bottom line.

Through the strategy and discovery process, we identify key components to drive your campaign and establish a business blueprint for rolling out a comprehensive media strategy.